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Top related persons:
Vidhya Srinivasan - 3 Max - 2 Jerry Dischler - 2 Srinivasan - 2 Philipp Schindler - 1 Google's - 1 Schindler - 1 Chris Pappas - 1
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Dallas
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Google - 3 Business - 2 BI - 1 LCS - 1 Alphabet Workers - 1 Global - 1 Solutions - 1 Department - 1

Search resuls for: "Vidhya Srinivasan"


4 mentions found


☆ Leaked memo: Google is laying off hundreds of employees in its advertising sales team
  + stars: | 2024-01-16 | by ( Hugh Langley | ) www.businessinsider.com   time to read: +6 min
Google is laying off "several hundred" employees in its advertising sales team, Business Insider has learned. Schindler wrote that the cuts were the result of changes being made to how Google's sales team operates. BI previously reported that Google was shifting more staff away from Large Customer Sales (LCS), a team that serves the company's bigger advertising clients, to its Google Customer Solutions (GCS) team, which serves more medium-level clients. This reorg is the next evolution of that as cuts appear to be primarily targeted at the LCS team. Our goal has always been to have the right customer, mapped to the right channel for growth, with the best support models and streamlined operations.
Persons: Philipp Schindler, Google's, Schindler, Max, Chris Pappas, Jerry Dischler, Vidhya Srinivasan, Here's, we've, we're, I've, we'll, Philipp Organizations: Google, Business, BI, LCS, Alphabet Workers, Global, Solutions
☆ Google is replacing the exec who oversees its $220 billion ad business amid big privacy and AI changes
  + stars: | 2023-11-29 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
Dischler has spent 15 years at Google, and was most recently leading all of Google's ad business. He is credited with steering Google through privacy changes and for overseeing new uses of technology like machine learning and artificial intelligence for its advertising business. Dischler helped spearhead Google's advertising efforts around Google's Chrome web browser phasing out third-party cookies. "Our ads business helps millions of businesses thrive and we're grateful to Jerry for his many accomplishments in this area." Before joining Google, Srinivasan worked at Amazon and IBM.
Persons: Jerry Dischler, Dischler, Google's Prabhakar Raghavan, Jerry, Vidhya Srinivasan, Srinivasan, Max, Raghavan, Srinivasan's, Shashi Thakur, nix Organizations: Google, Business, Department, YouTube, Amazon, IBM, Justice Department
☆ Google launches AI-powered advertiser features in push for automation
  + stars: | 2023-06-14 | by ( Sheila Dang | ) www.reuters.com   time to read: +1 min
AI has dominated the tech industry in recent months as Google and other companies have developed novel chatbots that can respond to users in open-ended conversations. read moreWhile Google has previously introduced AI tools for advertisers, it is now using the technology to help brands achieve more specific goals for their ads. The second new feature will use AI to find the best ad placements with the goal of maximizing views of a brand's video ads, Google said. Early testing shows that brands received on average 40% more video views with the new tool, Srinivasan said. By using AI to remove some of the "grunt work" for advertisers, brands will be able to focus more on their marketing strategy and storytelling, she added.
Persons: Vidhya Srinivasan, Srinivasan, Sheila Dang, Raju Gopalakrishnan Organizations: Google, Gmail, YouTube, Thomson Locations: Dallas
☆ Meet the little-known Google exec steering the company's $209 billion ad business through an uncertain economy and the minefield of privacy concerns
  + stars: | 2022-12-24 | by ( Ryan Joe | ) www.businessinsider.com   time to read: +10 min
Jerry Dischler is steering Google's $209 billion ads business through major challenges. It falls to him to reinvent digital advertising to keep its $209 billion ad business going. At the same time, he has to keep growing Google's ad business amid increasingly dour spend forecasts. He went on to search ads in 2008, and by 2009, he was overseeing Google's team that developed new ad formats. Even when some parts of Google's ad business slows, as YouTube and Google network ads did last quarter, it gains strength in other areas, such as search.
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